Iowa Public Employees’ Retirement System (IPERS) provides retirement benefits to city, state and other public sector employees. IPERS members include teachers, social workers, park maintenance staff, firefighters, police officers, and many others who keep Iowa communities strong and safe.
We’ve worked with IPERS since 2004 when they came to us for a rebrand, starting with their logo. We developed a brand mark that incorporated the state of Iowa shape and an oak leaf, representative of the state tree and longevity. We’ve since helped to integrate their brand into everything from the website and the State Fair booth to even the rugs in their lobby. We’ve also refreshed their print collateral, striving for more clarity on topics that can be confusing for many people.