Lisa Kamphuis, ARNP launched her holistic healthcare practice, Whole Woman Health, in 2002. She came to us in 2015 because business was lagging after a chance in insurance billing practices, and she was ready to bring her brand and identity in line with her vision for the future of the clinic.


The first project we tackled for Lisa was a complete rebrand of her clinic. After conducting our signature persona study and mood board process, we arrived at the new Whole Woman Health logo and brand standards that matched her insightful, balanced and holistic approach to wellness.


Next, we developed a website for Lisa that matched her new brand look, and wrote the supporting copy to help answer questions for both new and existing clients. The website continues to evolve to meet client needs, adding information on new services or resources as they become available.

Stationery, Signage & Marketing Collateral

As part of the new brand rollout, we created all the assets Lisa and her team would need, including business cards, updated flyers, sandwich boards, and other signage. We also updated the window graphics to match the brand.

Blog, Social Media & Email

We continue to work with Lisa as we design and copy edit all blog posts for Whole Woman Health, and monitor social media engagement. We also manage Lisa’s monthly email newsletter.

“I’ve seen a huge increase in clients since I started working with Cooper Smith,” Lisa says. “I am booked months in advance now – which is a great problem to have! – so I just don’t have time to do any marketing on my own. I really appreciate working with an agency that knows my philosophy & clinic so well, and can keep my marketing efforts going so I don’t have to worry about them!”