WRIGHT SERVICE CORP.
Keeping it all in the family.
The parent company of a family of ten companies, much of Wright Service Corp.’s work serves the utility vegetation management industry. Our relationship with this employee-owned company started in 2007 when they asked us to brand the merger of their tree care company, Wright Tree Care, with our then client, Heard Gardens, a landscaping company and garden center. The two company cultures and client expectations were so very different—we likened it to marrying a cowboy and a princess—that it required more than a new logo, it required a new way of thinking inside and out. We established and rolled out the new brand, and formed a partnership that has expanded to all the companies in the family.