We love Pinterest. Whether we’re planning a party, redecorating our homes, or just dreaming about the life we wish we had, Pinterest is our electronic scrapbook, vision board and shopping list all rolled into one. The user interface is seamless and each click feels native and intuitive.
Social media is all about increasing brand reach by making meaningful connections with both loyal fans and new customers, and Pinterest is no different. Below are five tips to connect with both new and existing followers when managing Pinterest accounts for business.
Find Friends
Link your social networks together to help build a stronger Pinterest base. Under “Settings”, navigate to “Social Networks”. Options are available to connect with Facebook, Twitter, Google+, Gmail, and Yahoo. Once connected, “Find Friends” will show fans from other social networks that also use Pinterest.
Make It Easy
We hate to find a really cool recipe/blog post/etc. but no “Pin It” button. Sometimes I’m too lazy to copy the URL and paste it into Pinterest, so I don’t pin the content. Don’t lose lazy pinners! Adding a “Pin It” button to various pages on your website will increase the likelihood that followers will pin content.
Be Strategic
As tempting as it might be to pin 500 images in one day, this will clog your followers’ feed and likely be annoying. Create a few pins on a consistent basis, rather than in huge spurts. Don’t have the time to devote daily to Pinterest? While you currently can’t schedule pins for posting within Pinterest, their officially approved apps Buffer and Tailwind do. There’s even a free trial good for your first 100 pins.
Curate
Arrange boards with the most popular or eye-catching at the top. A follower might not identify with the brand as a whole, but perhaps will be intrigued enough to follow one board. Periodically comb through pins and boards to ensure pins are up-to-date.
Get Real
Followers understand that a real person is managing a Pinterest account, and want to see some personality! Keep it classy, but don’t be afraid to have fun.
Pinterest has become an important tool to the social media strategy of any brand, and shouldn’t be ignored. If you’re new to Pinterest, start smart. Focus on just one or two of these tips as you begin to grow your follower base, and watch your “Pinny” presence grow!
