There was a time when it seemed everyone needed a blog. Then they were all jumping on YouTube with video podcasts. The algorithms have changed, and neither are the in-bound content silver bullets they once were, but that doesn’t mean they’re not a good fit for you. If you’re trying to establish yourself as a subject-matter expert, build a closer connection to your target audience, or just love to teach, ’casting may be right for you.
An email inbox is a private space. In my personal inbox right now, I have a conversation with a friend about weekend plans, an Amazon shipping notification for my daughter’s birthday present, a communication with my accountant, and a weekly update from my favorite blog. These are all valuable communications to me, and some contain sensitive details like credit card information.
So you did a really interesting expert interview on Facebook Live, and it got fantastic engagement from your followers. Now you want to share that message with a larger audience. Great idea! Here are a few ways that you can stretch that content even farther:
Download the raw video from Facebook, then send to your videographer. He or she can add your logo and branding, plus make any simple edits necessary. Then upload to either Vimeo or YouTube so it’s easier to share.
Strip out just the audio, and turn that into a podcast. You can do this with iMovie or a free online audio converter, or you can work with your go-to videographer. You can also edit out any “um’s” or other unnecessary content.
Transcribe the interview yourself, or send the video to a transcription service. Then, turn the interview into a blog post.
Write an email to promote the video and include a link to Vimeo or YouTube. Or, write an email that promotes the blog/podcast version of the content and link to that.
You can either boost the original Facebook Live post, or use the video to create a new Facebook ad. Be sure to think through your goals and call-to-action.
Clip out the best six to ten seconds of the video, and create an Instagram post. Or create a GIF that you can run in a promotional email.
Feature the video on your website, or use it on your pop-up/squeeze pages.
Content creation can be time-consuming, so when you have something that excites your audience, make the most of it! Be sure to use one (or more) of these ideas on repurposing video content to stretch that content gold.
Almost one year ago, we launched our Post-O-Grams. We created these postcards to be easy to digest – usually less than 100 words, plus a cool “postcard” image and corresponding stamp.
In developing Post-O-Grams, we had three main goals:
#1.) Be a resource.
With nearly 25 years in business we’ve gained experience in virtually every aspect of marketing and communication. We’re always sharing our learning, tips and hints with clients, and we thought subscribers would benefit from it, too. So far, they love the Post-O-Grams!
#2.) Develop relationships with new contacts.
Sally attends tons of events in the community. Post-O-Grams are a great way to keep in contact with the people she meets.
#3.) Teach subscribers more about what we do.
Our agency is well known for our design work, but even existing clients are sometimes surprised to learn about the business strategy and consulting services we offer.
We’ve been very happy with the response to our Post-O-Grams! Sally regularly gets compliments from subscribers about how interesting and engaging the content is, and we’ve had a handful of people ask if we can create a “Post-O-Gram” spinoff for their company or brand.
Our most popular emails of the year were both animated, and featured seasonal content:
Halloween Pest-O-Gram – We used a GIF for our “Pest-O-Gram” Halloween takeover, featuring a creepy crawly spider.
Shiny Brite Christmas – We love vintage packaging, so when Doug found a box of ornaments in his family’s basement, we couldn’t resist some Christmas fun.
Not on our Post-O-Gram list yet? Click here to sign up.
