The concept of the Law of Attraction has been around since the 1930s, but it seems to be in the media frequently lately. The Law states (in very simplified terms) that what you imagine clearly, you can help bring to fruition.
I suggest that when it comes to prospecting, the concept not only has merit, but is critical for business. Here’s how:
Get your team together and create a clear profile of your ideal customer. Dive deep into the details asking questions like:
- Where do they work?
- Where do they live?
- Where did they go to school?
- What do they do for fun?
- What kind of music do they like?
- How do they dress?
Assemble pictures of people that fit the profile, doing the things you imagine them doing. Give the prospect a name, and write short bios that sound like they wrote them themselves. Share the composite with everyone from sales and marketing to customer service and fulfillment.
Ask everyone to keep this ideal customer in mind when reaching out to and interacting with prospects. Because they’re using the language and mindset most compatible with the prospect, it will be attractive to them. The ideal prospect becomes the ideal customer. And the Law of Attraction becomes a self-fulfilling prophecy.
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