Repurposing Video Content

So you did a really interesting expert interview on Facebook Live, and it got fantastic engagement from your followers. Now you want to share that message with a larger audience. Great idea! Here are a few ways that you can stretch that content even farther:

1. Add Your Brand Visuals

Download the raw video from Facebook, then send to your videographer. He or she can add your logo and branding, plus make any simple edits necessary. Then upload to either Vimeo or YouTube so it’s easier to share.

2. Make A Podcast

Strip out just the audio, and turn that into a podcast. You can do this with iMovie or a free online audio converter, or you can work with your go-to videographer. You can also edit out any “um’s” or other unnecessary content.

3. Create A Blog Post

Transcribe the interview yourself, or send the video to a transcription service. Then, turn the interview into a blog post.

4. Craft An Email

Write an email to promote the video and include a link to Vimeo or YouTube. Or, write an email that promotes the blog/podcast version of the content and link to that.

5. Create a Facebook Ad

You can either boost the original Facebook Live post, or use the video to create a new Facebook ad. Be sure to think through your goals and call-to-action.

6. Create A Shorter Version

Clip out the best six to ten seconds of the video, and create an Instagram post. Or create a GIF that you can run in a promotional email.

7. Integrate Into Your Website

Feature the video on your website, or use it on your pop-up/squeeze pages.

 

Content creation can be time-consuming, so when you have something that excites your audience, make the most of it! Be sure to use one (or more) of these ideas on repurposing video content to stretch that content gold.

2018-05-07T21:06:54+00:00

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